Nominal
 applies to data that consist of names, labels or categories.. Ex:  
Atlantic, Pacific, India, Arctic....... names of oceans
Ordinal
 applies to data that can be arranged in order.. example:  in a class of
 320 students, John ranked 25th, Joe ranked 35th, Amy ranked 10th, Julie
 ranked 4th
Interval
 applies to data that also can be arrange in order but the differences 
in order are important, they are not important in ordinal   ex:  temperature.. you can order temperatures and observe meaningful difference
Ratio:
  data is arranged in order and there is a ratio between the values of 
the data... ex:  length of fish in a river.. 18 inch fish is 3 times the
 length of a 6 inch fish.. 6 inch fish is 3 times the length of a 2 inch
 fish, etc
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